---

Storytelling is not just a tradition confined to novels — it extends to nearly every facet of human life, including the life of a business. Corporate storytelling is the art of using narrative techniques to bring meaning and vitality to business practices. This course explores effective storytelling as a core element of corporate communications, teaching students how to craft captivating narratives that define and amplify a company’s values, essence, and vision. By enriching and extending the life of a company or brand, storytelling becomes a powerful tool for connection and growth. Corporate stories can take many forms — advertisements, business proposals, presentations, and digital content such as blogs or vlogs. Students will engage with these platforms to learn how to frame narratives that breathe life into a company’s story and create deeper meaning for its stakeholders.