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This course examines the theory and practice of Integrated Marketing Communications (IMC), focusing on how brands create consistent and impactful messaging across multiple platforms to engage diverse audiences. Designed for aspiring marketing professionals, the curriculum blends theoretical foundations with practical applications, preparing students to create and execute effective integrated marketing campaigns in today's digital-first environment. This course includes interactive sharing sessions with experienced marketing professionals from various specialisations, such as digital marketing, branding, and public relations. Through these sessions, students will have the opportunity to learn directly from industry experts, engage in meaningful discussions, and participate in Q&A segments to gain insights into real-world practices and emerging industry trends.