9:00–9:20

Registration
4th Floor, Run Run Shaw Tower, Centennial Campus, HKU
Rooms 4.34-4.36

9:20–9:30

Welcome and Introductions
4.34

9:30–10:30

Plenary Lecture: Can mediated discourse analysis save your life?
Prof. Rodney Jones
(Chair: Nic Guinto)
4.34

10:30–11:00

Coffee and Tea

11:00–13:00

Panel A (Chair: Billy Poon)
4.34

Kelvin Wong
“Siu Suck-ed grandpa house”: Language stylization in online satire

Brian D. Villaverde
Hyperpersonalization and small town culture on Facebook: The case of ‘popular’ millennials in a small town in the Philippines

Teng Man
Dan Mu: A Comment Tool of Video-sharing Websites in China

Khristalyn V. Fraginal
Social Media as Tool for Communicating S&T Information: The Case of the Philippine Department of Science and Technology (DOST)

Panel B (Chair: Luo Zhengpeng)
4.36

Dai Hui
Indexicality vs. Indexability: A Multimodal Study of Traffic Signs in China

Xiao Rong
English in the Linguistic Landscape of the Palace Museum: A Sociolinguistic Approach

Nic Guinto
Semiotic landscape in the periphery: Examining the discursive infrastructure of transnational labor migration in Hong Kong

Xu Hongwei
Critical Analysis of Two of Tsai Ing-wen’s Political Speeches

13:00–14:00

Lunch

14:00–16:00

Panel C (Chair: Jasper Wu)
4.34

Billy Lok Ming Poon
Commodification and Heritage Representation in Tourism
Discourse in Hong Kong

Terry, Shing Hung Au-Yeung 
Multimodality in Text (?) An Analysis of Mode(s) Used in Titles of Online Forum Posts

Xiaoping Wu
Collective Storytelling and the Formation of an Oppositional Voice in the Age of Social Media: A Case Study of Tianjin Explosions and Sina Weibo in China

Li Danling
“Dear Professor”: The Politeness of Request in Student-Professor Emails

Panel B (Chair: Kelvin Wong)
4.36

Aprillette C. Devanadera
A Pragmatic Analysis of Duterte’s Commemorative Speeches

Luo Zhengpeng
“His story is truly vivid…”: The role of narratives of vicarious experience in commodification and marketisation of genetic testing in Chinese social media

Yixiong Chen
Multimodal CDA Assumptions of Advertising Impacts Revisited: Interdisciplinary Evidence and Possibilities

Jackie Militello
Disclosure and the ideology of sociolinguistic naturalism in first impressions

16:00–16:30

Coffee and Tea

16:30–18:00

Workshop: Analyzing product packaging
Prof. David Machin
(Chair: Corey Huang)
4.34

19:00

Welcome Dinner

9:30–10:30

Plenary Lecture: Analyzing the presentation of data and information: and affordance lead approach
Prof. David Machin
(Chair: Sydney Wang)
4.34

10:30–11:00

Coffee and Tea

11:00–13:00

Panel E (Chair: Jackie Militello)
4.34

Aries John G. Enardecido
Online Dating Discourse: The Emerging Language of the Filipino Bisexual Men on PlanetRomeo

Sydney Wang Jingtian
Selling guanxi as cultural “otherness” in YouTube videos: A multimodal analysis

Vincent Tse
The Commodification of Experience:
Generic Homogeneity in Students’ Stories on the Web

Li Ruoshan; Almire Abliz
Exploring the Repair Strategies of Conversations in Radio

Panel F (Chair: Farrah Ching)
4.36

Rahel Cramer
Commodifying national identity: a case study of an Australian marketing campaign

Liu Bo
“Do they really appreciate your philanthropy or just need your money?” A Mediated Discourse Analysis of the Online Fundraising of Hong Kong University (“Giving to HKU”)

Alicia S. H. Wong & Susan S. S. Chan
Language choice, intertextuality and multimodality: The changing power-relations displayed in Hong Kong Government public health and safety posters (1950s – 2010s)

Corey Huang Fanglei
Marketing services on campus: A critical multimodal analysis of student services posters in a Hong Kong university

13:00–14:00

Lunch

14:00–15:30

Panel G (Chair: Jackie Militello)
4.34

Jasper Wu
Topos, media and integration: a case of 26-29th Sept 2014 HK

Guo Jingsi & Yuan Chuanyou
From Language system to texts: The Instantiation of News Reports on Innocence Cases

Mark Nartey
NKRUMAISM: Evidence from a Corpus-assisted Critical Discourse Study

Panel H (Chair: Vincent Tse)
4.36

Ed Campbell
Integrating multiliteracies in teacher education: multimodality as pedagogy and data analysis method

Farrah Ching
Negotiating ‘Chineseness’ in a ‘Chinese-IB World School’ in Hong Kong

Yang Min
Multiple Voices as Mediation in the Process of Thesis Writing 

15:30–16:00

Coffee and Tea

16:00–17:30

Workshop: Doing mediated discourse analysis
Prof. Rodney Jones
(Chair: Yang Min)
4.34

17:30–18:00

Final Discussion, Best Presentation Award Ceremony and Close
4.34

19:00

Farewell Dinner