• theory of persuasion
  • analysis of persuasion
  • production of persuasion




The course introduces students to the subject of rhetoric, helps them to understand and critique persuasive texts in different modes and genres, and develops their skills of argumentation.




This is a lecture course that features discussion sections with teaching assistants.




Presentation: 15%
Participation in discussion: 15%
Midterm paper: 30%
Final paper: 40%




Some readings include:

Plato, The Apology of Socrates
Aristotle, The Art of Rhetoric [excerpts]
Quintilian, The Orator’s Education [excerpts]
Bacon, The Essays [excerpts]

You may also find the following texts useful and interesting:

Timothy A. Borchers, Persuasion in the Media Age 2002
Sean Brierley, The Advertising Handbook 2nd edition 2002
Deborah Cameron, Good to talk? Living and working in a communication culture 2000
Robert Cockcroft and Susan M. Cockcroft, Persuading People 1992
William A. Covino, The Elements of Persuasion 1997
Carl Dennis, Poetry as Persuasion 2001
Stanley Fish, “Rhetoric”, Critical Terms for Literary Study, 2nd edition, Frank Lentricchia and Thomas McLaughlin eds. 1995
Dick Leith and George Myerson, The Power of Address: Explorations in Rhetoric 1989
Sam Leith, You Talkin’ to Me?: Rhetoric from Aristotle to Obama 2012
Greg Myers, Adworlds: Brands, Media, Audiences 1999
Walter Nash, Rhetoric 1989
Brian Vickers, In Defence of Rhetoric 1988
Michael Wilkinson, Advocacy and the Litigation Process in Hong Kong 1991



Last updated: 9 July 2018