• A
  • A
  • A
Follow us on
LCOM2007 - Visual communication
Instructor(s)
Semester
2020-2021 Second Semester
Credits
6.00
Contact Hours per week
3
Form of Assessment
100% coursework
Time
Monday , 2:30 pm - 5:20 pm , KB115
Prerequisite
Passed 3 introductory courses (with at least one from both List A and List B).

An analysis of verbal texts is not the only pursuit of anyone interested in language. All other elements that go with the verbal are increasingly taken as vital means of communication alongside language. Many visual resources such as photographs, advertisements, cartoons, book covers and websites are carefully designed to create specific effects. Designers use different semiotic tools such as colour, framing, focus, font style to communicate meanings with the viewer. Taken together, this visual vocabulary makes up a visual language that we can analyse. This course is broadly concerned with ‘visuality’ – the different ways in which our vision is constructed. To gain a better understanding of the visual structures of representation, this course will examine a wide range of visual examples from everyday life.

 

Topics may include

  • The science of vision: how we see
  • The commonalities and disparities between language and image
  • Elements and principles of visual design
  • Semiotic principles of colour, perspective, framing and composition
  • A socialsemiotic theory of multimodality
  • The interactive meanings of images in visual analysis
  • Doing multimodal analysis

 

Intended learning outcomes

At the end of the course, students should be able to:

  • Articulate ideas about structures (or elements and principles) of visual design and explain the commonalities as well as the disparities between language and image
  • Identify and explain how meaning is created through the semiotic principles of colour, perspective, framing and composition
  • Apply the concepts of semiotics and multimodality in social communication through linguistic and/or visual semiotic resources
  • Explore, interpret, and critically analyse interactive meanings of images in a variety of visual texts such as photographs, advertisements, book covers and websites

 

Organization

The course comprises of lectures and tutorials

 

Assessment

Attendance and participation (e.g. group discussions, presentations)

25%

Quizzes

25%

Essay

50%

 

Texts

Suggested readings will be provided throughout the course.


Instructor(s)
Semester
2020-2021 Second Semester
Credits
6.00
Contact Hours per week
3
Form of Assessment
100% coursework
Time
Monday , 2:30 pm - 5:20 pm , KB115
Prerequisite
Passed 3 introductory courses (with at least one from both List A and List B).